Valentine’s Day is not new phenomenon for India. Indians celebrate Valentine’s Day on February 14th with the sheer spirit of love. Indian media promote Valentine’s Day in a big way that people take it as a custom. Indian men and women express their love towards their beloved ones on this day. Valentine’s Day is not just considered as a lover’s day in India. Even, families in India celebrate this day with their friends and relatives. In Mumbai, Delhi and Bangalore the nightlife seems to be alive than ever on Valentine’s Day. In Pune, people are seen in various hang out places in the city having great fun and celebrating the day of love with their lovers or families. Goa remains to be the hub for extravagant Valentine’s celebrations. It’s a coincidence that the book of love 'Kama sutra’ is written in India and India welcomes anything which expresses love. Read on the article to know more about India’s Valentine’s Day celebrations.
Valentine’s Day Traditions in India
In India, Valentine’s Day is most popular among the youngsters. They celebrate it with much excitement than anybody else. You can see umpteen numbers of boys and girls doing a parade on the sleek city streets of India with romance on their face on the Valentine’s Day. Adrenaline rush of Valentine’s Day festival can be experienced weeks before the festival. All of the gift shops will be ready for the fest, much before the day. The media also make more people to be aware about the day of love celebration. Greeting cards plays a very important role on Valentine’s Day in India.
Famous greeting card companies in India make almost 80 crores turn over on every Valentine’s Day. In street side shops, people come to sell red roses and red tulips to lovers. They also make a fortune out of the Valentine’s Day. Chocolate candies and ice creams sell like wild fire in India on Valentine’s Day. Teenage girls and boys usually hangout at the lounges, coffee shops and other good restaurant on these days. Pubs and disco bars are also getting booked before the day. India in a way follows the American style of commercialization of Valentine’s Day.
Teddy bears are also considered as very good gifts for girls on valentine days. Boys are hot consumers for teddy bears because they know it will make their girl friends happy. Personalized gifts like Love maps, photo collages, gift baskets containing many rare things which is favored by the lover are also hot gifts in India on the valentine’ day. Jewelry is one of the main gifts exchanged between husband and wife on Valentine’s Day in India. India is famous for its bah zillions designs of gold ornaments. Indian women consider gold ornaments as a symbol of love. Many different shows are organized in cities for the people wanting to have a good time with their near and dear ones. Games and competitions are arranged for kids in shopping malls.